Expertise

Prima is a full service boutique communications consultancy offering expertise and a range of services designed to help you build and protect your reputation, promote your activities and secure advantage in the market place.

A Team That Delivers

A Team That Delivers

At Prima we nurture client relationships, offering hands-on delivery across the full mar-comms mix. We live and breathe your business and create a team that’s specifically matched to your business needs. Our virtual consultancy model ensures that you have access to a range of highly skilled PR, marketing and research professionals who will deliver consistently from day one.
With Return on Investment

With Return on Investment

We look at you holistically; our work is always strategically focussed and aligned with your business objectives. We approach every project with enthusiasm and creativity, ensuring we deliver robust and effective communications strategies. Our aim is to ensure that everything we do delivers value for money, measurable results and a real return on investment.
And a Personal Touch

And a Personal Touch

Prima represents larger regionally based companies and organisations, generally across the South East, Midlands and East of England, and have won and delivered £1+m award-winning contracts. Our clients are looking for expertise that’s more than a match for top London agencies, but with a personal touch.
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Maggie Taylor, Principal

Before setting up Prima PR in 1991, Maggie Taylor was Director of a UK Top 100 agency. Experienced in creating and delivering complex, multi-strand communications campaigns and recognised with national awards, Maggie is a regular speaker on marketing-related topics and continues to lead all client accounts, offering strategic input throughout.

Philosophy

STRATEGIC

Based on substance not spin

CREATIVE

Reputation-proofed ideas that work

ACCOUNTABLE

Tangible benefits and real results

ENJOYABLE

We enjoy our work and hope you do too

Solutions

Prima specialises in strategic communications that count. Audiences are becoming ever more sophisticated and the channels to reach them are changing and multiplying. We know how to raise your profile, enhance your reputation and ensure the key messages reach your target audience…

  • Reputation Management

    Reputation Management

    The way in which your company is perceived is paramount. Without a positive reputation, securing new business or winning new customers is almost impossible. At Prima, we work with you to protect and influence your reputation over time through monitoring and targeted action. And when things don’t go to plan, we believe that a ‘crisis’ can be turned into an opportunity. Whether it’s managing the impact of negative online exposure or more involved, longer-term rebuilding of your reputation, we will leverage our experience and media contacts to ensure a positive outcome for you.

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    Reputation Management

    The way in which your company is perceived is paramount. Without a positive reputation, securing new business or winning new custo [...]

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  • Media Relations Campaigns

    Media Relations Campaigns

    We deliver targeted, strategic media campaigns across multiple platforms. Whether it’s aim is to promote a new product, educate an audience or simply remind your customers what you’re really good at, we seek to dive deep and really understand your target consumer in order to have the greatest impact. We specialise in a range of mediums to suit the campaign in question, including press release writing and distribution, placing and development of feature opportunities, picture calls, media audits, press conferences, journalist visits and integrated digital activity.

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    Media Relations Campaigns

    We deliver targeted, strategic media campaigns across multiple platforms. Whether it’s aim is to promote a new product, educate [...]

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  • Media Coaching & Speech Writing

    Media Coaching & Speech Writing

    Being faced with a microphone or an enthusiastic journalist can be daunting. We provide tailored training to equip you with the knowledge, confidence and technical skills to handle any type of interview, allowing you to deliver a concise, core message to listeners or viewers and to respond to difficult or sensitive questions with ease. We also have extensive experience of creating compelling and inspirational speeches that truly connect with your audience.

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    Media Coaching & Speech Writing

    Being faced with a microphone or an enthusiastic journalist can be daunting. We provide tailored training to equip you with the kn [...]

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  • Corporate Social Responsibility

    Corporate Social Responsibility

    Increasing pressure on companies to demonstrate transparency and be accountable for the social, economic and environmental impacts of their activities has pushed Corporate Social Responsibility ( CSR ) to the forefront of business agendas. We can effectively support the design and implementation of tailored Corporate Social Responsibility programmes that sit comfortably with your corporate objectives, whilst promoting those efforts to maximum benefit.

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    Corporate Social Responsibility

    Increasing pressure on companies to demonstrate transparency and be accountable for the social, economic and environmental impacts [...]

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  • Thought Leadership

    Thought Leadership

    In order to stand out from competitors, it’s more important than ever to position your company as industry experts. We work with you to develop well executed thought leadership campaigns that can be leveraged across a range of media and online channels, to ensure you are being perceived as innovative leaders in your sector. As well as providing strategic direction, we work with you to create engaging, well structured content for a range of mediums including white papers, webinars and events.

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    Thought Leadership

    In order to stand out from competitors, it’s more important than ever to position your company as industry experts. We work with [...]

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  • Social Media

    Social Media

    Regardless of the nature or size of your company, building a credible digital presence as part of your PR and marketing activity is crucial. When done effectively, social media marketing can significantly increase your exposure, resulting in enhanced brand engagement and even increased sales. Whether it’s managing social media campaigns, creating engaging content or building communities, we offer the creativity, support and expertise you need to build your brand and bring to life your digital presence.

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    Social Media

    Regardless of the nature or size of your company, building a credible digital presence as part of your PR and marketing activity i [...]

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  • Brochures & Reports

    Brochures & Reports

    Writing sharp, impactful copy is our bread and butter. Our communication experts specialise in creating content that not only reads well, but reflects your brand values and really speaks to your audience. We are experienced in managing the whole process from developing an effective theme or approach, collating the relevant information, creating the copy and working closely with our network of graphic designers to develop creative visual designs that work hard to successfully convey your message and raise your brand advocacy.

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    Brochures & Reports

    Writing sharp, impactful copy is our bread and butter. Our communication experts specialise in creating content that not only read [...]

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  • Event Management

    Event Management

    We combine creative solutions with a strong track record to conceptualise, manage and stage events and conferences that are innovative, professional and deliver real results. We provide creative and bespoke solutions for every event from a full conference or a black tie award ceremony through to smaller seminars, boardroom lunches and business workshops. Whatever the event, we will provide the vision and expertise to ensure a seamless and dynamic delivery.

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    Event Management

    We combine creative solutions with a strong track record to conceptualise, manage and stage events and conferences that are innova [...]

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  • Product & Campaign Launches

    Product & Campaign Launches

    Developing imaginative, strategically-based campaigns and bringing together event management and media relations expertise to successfully launch products and services to your target audience. We approach every product or campaign launch with the same creativity and enthusiasm and no two campaigns are ever the same.

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    Product & Campaign Launches

    Developing imaginative, strategically-based campaigns and bringing together event management and media relations expertise to succ [...]

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  • Business & Consumer Research

    Business & Consumer Research

    When it comes to creating a strategic marcomms campaign, knowledge really is power. So many campaigns fall short because they are underpinned by inaccurate assumptions about the target consumer or misconceptions about the market. We design and execute targeted qualitative and quantitative research, from focus groups and interviews through to in-depth surveys, providing us with the necessary knowledge to develop targeted communication strategies that really tap into the heart and mind of your consumer or stakeholder.

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    Business & Consumer Research

    When it comes to creating a strategic marcomms campaign, knowledge really is power. So many campaigns fall short because they are [...]

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  • Customer Relations

    Customer Relations

    The way in which you communicate and interact with your customers is key. In order to build and foster strong relationships and ensure ongoing customer loyalty, you need to monitor and understand your relationship with your customers and leverage this to your advantage. Our expertise in exploiting information for integrated communications campaigns will ensure you are truly making your data work for you and communicating with your client base in the most effective way.

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    Customer Relations

    The way in which you communicate and interact with your customers is key. In order to build and foster strong relationships and en [...]

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  • Internal Communications

    Internal Communications

    Combining our passion for the written word with evidence-based corporate psychology expertise, we provide strategic direction for your internal comms and create content that engages employees and is truly integrated within your wider business strategy. Perhaps most importantly, we understand your internal audience and tailor the style and mode of communication in response to their work environment, time availability and preferred channel, to optimise delivery and ensure maximum impact.

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    Internal Communications

    Combining our passion for the written word with evidence-based corporate psychology expertise, we provide strategic direction for [...]

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    Testimonials
    Portfolio
    • All
    • B2B
    • B2C
    • Public sector

    Welsh Government : Shaping the Future

     B2B, Public sector

    Shaping the Future

    BRIEF

    Critical review and development of future strategy for the economic development activities of the Shaping the Future Ambassadorial network    

    STRATEGY

    Drawing on our specialist expertise in the field of network development - from inception to delivery - combined with understanding of the sensitivities in working with public bodies on publicly funded activity involving multiple stakeholders, we devised and undertook a diagnostic review of the objectives and outputs of the Ambassador Project through structured research with stakeholders and Ambassadors themselves.  

    OUTPUTS

    Detailed project proposals for the Ambassador's project management organisation to secure future funding, including scenarios designed to draw in commercial backing with detailed project plans for future Ambassador activity and measurement system to confirm Return on Investment.  
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    Business Champions

     Public sector

    BRIEF

    East Midlands Development Agency were looking to develop a large network of senior level business volunteers, as a method of securing business involvement in public sector economic strategy to support the economic development of the region.    

    STRATEGY

    It was fundamental to develop a strategy that was founded on research-based intelligence, which elicited the support of a huge range of diverse stakeholders, from business support through to academia. In addition to devising a strategy based on a partnership model, activity spanned branding, all marketing and communications – including media relations, event development, newsletters, e-bulletins, exhibition materials, corporate literature, annual reports, web sites and case histories.    

    OUTPUTS

    500 senior level business volunteers and over £1m of time pledged each year.  Over 2000 public, NGO, charitable and business intermediaries committed.  

    BIG WINS

    This £1.3m project was recognised as an “exemplar initiative” under the Independent Performance Assessment (IPA) framework.   Public Report
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    Business Champions
    Public sector

    Lincolnshire Agricultural Society

     B2B, B2C

    BRIEF

    A communications strategy to drive the Society's activities, including the annual County Show and the EPIC Building - a leading-edge national conferencing centre and major example of sustainable building techniques in action.

    STRATEGY

    A multi pronged approach,.  For the annual County Show, a strategic and focused media relations campaign driving up awareness and significantly increasing visitor numbers. combined with major logistical exercise of managing media in the run up to the Show and for the duration of the event, involving over 200 media.  Managing the media centre during the Show and ensuring interview opportunities were maximised and any crises mitigated by arranging interviews with relevant broadcasting and daily press.  In the run up to the Show all relevant personnel were given media training to help them deal with the media.  For the Conferencing Centre, a campaign directed at regional business users of exhibition and conferencing facilities and nationally through key trade media.

    OUTPUTS

    Media campaign generating hundreds of thousands of pounds worth of media column inches for the Society and the highest visitor numbers ever recorded at the County Show, year on year over a four year period and .

    BIG WINS

    The development of a proposition to attract future funding and sponsorship. Our solution : a 32 page Annual Review publication.   The entire proposition was generated from concept, through all interviews to full design / production management after a single briefing meeting with the client team and delivered in just three weeks. http://issuu.com/ideafuel/docs/lec_review

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    Cambridgeshire Criminal Justice Board

     B2C, Public sector

       

    BRIEF

    Encourage public participation in the justice system for Inside Justice Week on behalf of Cambridgeshire Criminal Justice Board  

    STRATEGY

    Multi-media communications campaign - with film, an online forum, newsletters and ebulletins, promotion to the county's press and radio stations, public meetings and facilitation.  The project involved working with the various representatives of the criminal justice sector bodies which comprise the Board and bringing in other potential stakeholders to deliver the campaign, such as local colleges in difficult to reach areas.  

    OUTPUTS

    Coverage in all key media print and broadcast media, maximum capacity turnout for public events and high volume online interaction for the video, news and forum content.
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    Made you look….

     B2B

    ...made you stare!

      A campaign we developed for ourselves, focused on a humorous look at the differences between advertising, marketing and public relations, which ran like this:   At a party... You see a beautiful woman. You go over to her and say “I'm brilliant in bed. Do you fancy spending the night with me?”  

    That's advertising.

    You see another beautiful woman, and send your friend over to her. He says “My friend is brilliant in bed. Do you fancy spending the night with him?”  

    That's marketing.

      Then a third woman approaches you. She says “I hear you're brilliant in bed. Do you fancy spending the night with me?”.  

    That's PR....

      Or rather, that's the result of good PR.....
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    Revival Studios

     B2B, Public sector

    Campaign

    Behind bars : Multi-level media relations campaign for corporate film production company

    Brief

    A special initiative to raise awareness of Revival’s innovative approach on a DVD designed to discourage repeat offenders from continuing a life of crime. Reach a key potential market sector – the criminal justice sector – and broader coverage across news, business and trade media at national level and regionally across the company’s home media in Derbyshire and Scotland.

    Solution

    As part of an overall media relations campaign for Revival, we built a high profile press campaign by piggy backing the hot issue of prison overcrowding - vastly increasing our chances of achieving column inches. In addition to key criminal justice journals that we identified, the press campaign covered national broadsheets, regional dailies, regional business magazines and local weeklies. All releases were tailored to ensure maximum relevance for specific audiences. Expansion interview opportunities were secured and full briefing provided for the client. Also a major feature article in a key criminal justice publication was achieved. Film & DVD publications were also used to extend the reach of the story.

    Results

    This single story generated extensive coverage and achieved an equivalent advertising value of £13,363 across Derbyshire and Scotland regional media. 100% key messages on target and reaching a readership of 225,683. Features placed in key journals and trade media including a 3000 word article in Justice of the Peace magazine.
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    Revival Studios
    B2B, Public sector

    Business Links

     B2B, Public sector

    BRIEF

    The development and delivery of a networking organisation designed to provide an interface between private sector businesswomen and Business Link services to stimulate business development and entrepreneurship amongst women, particularly hard-to-reach groups who did not participate in mainstream business activity or seek mainstream business support.  

    STRATEGY

    Based on an original business women’s network concept we first developed in Nottinghamshire, we went on to create similar award-winning projects in four different counties for Business Links across the East Midlands. Turn-key approach including ongoing management of CRM, full development and management of up to 20 events per annum, combined with a marketing communications programme to stimulate member communications and supported by a media relations campaign.  For each county-based network, an initial scoping phase of research and development was undertaken, creating a co-operative approach with other providers/stakeholders.  For example, in Leicester it was important to elicit support from a diverse range of ethnic groups.  

    OUTPUTS

    Standing room only at each launch event, high numbers of committed and active members for each county, delivery of key messages and an effective conduit for these businesswomen into existing Business Link  services  
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    Business Links
    B2B, Public sector

    Pure Latitude

     B2C

     

    BRIEF

    Devise a high profile launch and ongoing promotional campaign for a new fractional sailing fleet, a new idea for marine markets and drawing its inspiration from supercar member clubs.    

    STRATEGY

    Multi-faceted strategy targeting sailing press, other lifestyle media, developing online marketing content, customer newsletters and e-shots, above the line advertising, exhibition material and direct mail.  Developing special initiatives such as training days with Olympic sailors, joint marketing initiatives with complementary lifestyle businesses, Open Days.  

    OUTPUTS

    The mix of above and below the line tactics helped to secure on-target numbers of members in the initial launch phase and ongoing on-target recruitment.
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    Newton Fallowell

     B2B

    BRIEF

    Develop awareness of the franchise offering from this fast-growing independent estate agency group to stimulate franchisee interest and take-up

    STRATEGY

    Following an initial in depth research and review with all existing franchisees, we developed a core message of sustainable franchising with a support package that is second to none to drive a high profile press and social media campaign to raise awareness of the Newton Fallowell brand in franchise and property-related circles.  An integral part of this was involvement of the existing franchisees, as brand ambassadors, and a thought leadership campaign, profiling the company itself and specific directors as experts in the field, committed to ethical franchising.    Within the network, stimulating awareness of key messages, and drawing together franchisees to support joint marketing activities.

    OUTPUTS

    Regular commentary and case study slots in key franchise media stimulating awareness and driving new levels of franchise enquiries, combined with recorded improvements in internal awareness and take-up of network-wide marketing initiatives.
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    News
    • Estate agency group raises the bar

                  Stamford estate agent Jason Treadwell has been named top performing franchisee of the year in Newton Fallowell’s annual awards.  The award for best property sales performance went to Newton Fallowell’s Newark franchisees Neil and Jude Sime, with Grantham Lettings......

    • LawNet wins industry award for ground-breaking client service initiative

      LawNet, the UK’s leading network of independent law firms, has won industry recognition for its ground-breaking work in re-shaping sector attitudes towards customer service excellence. The network has been named winner of the 2015 Eclipse Proclaim Modern Law Award in the Supporting the Industry category.......

    • Independents show off their game-raising tactics  

        Click here to download high res version Click here to download high res version from Flickr.  Full caption at end of press release Independent law firms have been showcasing their inventive side, with strategies designed to keep them out in front.  The successes were......

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