16 Aug LawNet leading the way in service delivery
Customer focus puts a smile on the face of the lawyers with a 92% satisfaction rating
LawNet members are reporting real results from a £300,000 initiative launched by the network to tackle the image of lawyers as aloof, arrogant and unapproachable.
The first of its kind for law firms, the initiative is focussed on helping the mid-size independent law firms that make up the LawNet network to stand out from the competition.
The package for member firms includes mystery shopping, online customer satisfaction questionnaires and customer service training, all designed to give lawyers lessons that are drawn from the retail sector.
LawNet’s Excellence Mark is wrapped up in a bespoke ISO standard and auditing system, so it’s robust and measurable, but designed to be more than a compliance straightjacket, according to LawNet, so as to add value for clients.
And the results to date run in the face of the latest survey from the Legal Services Board1 which suggested that consumers are likely to view legal professionals as intimidating and typically described them as ‘arrogant, disinterested or unapproachable’.
“Initial results certainly show that our firms are keeping clients happy,” said Helen Hamilton Shaw, director of services for LawNet. “We’re investing back into member firms with this initiative, which will see £300,000 being spent during the first three years.”
She added: “Research always hits the headlines about how bad solicitors are at communicating with their clients, that they’re arrogant, unapproachable and aloof, and we have set out to counter that by helping our members to embed a customer-centric approach and achieve a recognisable standard that clients can look out for.
Helen Hamilton-Shaw, director of services for LawNet
“We can see that it’s working. The first results have shown a 92% satisfaction rate for friendliness and approachability, from customers of LawNet firms who have completed the online survey. Customers have asked for better communication and transparency on costs, so that’s what we’re measuring.”
All LawNet firms are independently audited as part of their ISO accreditation and the new Mark of Excellence will form part of all future auditing, to check that firms are keeping up with the terms of the LawNet customer charter, including completing customer satisfaction surveys, mystery shopping, response times, transparent costing, backed up by regular staff training and a focus on boosting internal morale.
ENDS
http://www.lawgazette.co.uk/news/public-still-sees-lawyers-arrogant
1 https://research.legalservicesboard.org.uk/news/latest-research-3/
For further information, please contact:
Press information:
Maggie Taylor, Prima PR & Marketing
Direct line: 01400 251557 Mobile: 0797 3767602 Email: maggie@primapr.co.uk
Helen Hamilton-Shaw, Director of Services, LawNet
Direct line: 01926 834622 Email: hhamilton-shaw@lawnet.co.uk
Notes to Editor:
About LawNet:
LawNet was established in 1989 to enable a collaborative, non-competing national network where independent law firms could access big firm resources and benefit from collective purchasing, shared knowledge, best practice and expertise.
All members share a commitment to excellence and must achieve and maintain LawNet’s own ISO.9001 standard and the associated Mark of Excellence in client service.
The combined income of the 66 firms comprising LawNet is currently in excess of £250m – equivalent to a UK Top 15 law firm – with members ranging from £2m to £15m turnover.
Independent research shows LawNet is most highly valued by members for delivering in six key areas – training, networking, PII, practice development, marketing and compliance. It currently places some £1.2bn worth of PI cover alone for members each year, which helps stabilise premiums for firms.
Twitter: @LawNetUK