Newton Fallowell

About This Project

BRIEF

Develop awareness of the franchise offering from this fast-growing independent estate agency group to stimulate franchisee interest and take-up

STRATEGY

Following an initial in depth research and review with all existing franchisees, we developed a core message of sustainable franchising with a support package that is second to none to drive a high profile press and social media campaign to raise awareness of the Newton Fallowell brand in franchise and property-related circles.  An integral part of this was involvement of the existing franchisees, as brand ambassadors, and a thought leadership campaign, profiling the company itself and specific directors as experts in the field, committed to ethical franchising.    Within the network, stimulating awareness of key messages, and drawing together franchisees to support joint marketing activities.

OUTPUTS

Regular commentary and case study slots in key franchise media stimulating awareness and driving new levels of franchise enquiries, combined with recorded improvements in internal awareness and take-up of network-wide marketing initiatives.