Made you look….

About This Project

…made you stare!

A campaign we developed for ourselves, focused on a humorous look at the differences between advertising, marketing and public relations, which ran like this:

At a party…

You see a beautiful woman. You go over to her and say “I’m brilliant in bed. Do you fancy spending the night with me?”

That’s advertising.

You see another beautiful woman, and send your friend over to her. He says “My friend is brilliant in bed. Do you fancy spending the night with him?”

That’s marketing.

Then a third woman approaches you. She says “I hear you’re brilliant in bed. Do you fancy spending the night with me?”.

That’s PR….

Or rather, that’s the result of good PR…..