Cambridgeshire Criminal Justice Board

About This Project

BRIEF

Encourage public participation in the justice system for Inside Justice Week on behalf of Cambridgeshire Criminal Justice Board

STRATEGY

Multi-media communications campaign – with film, an online forum, newsletters and ebulletins, promotion to the county’s press and radio stations, public meetings and facilitation.  The project involved working with the various representatives of the criminal justice sector bodies which comprise the Board and bringing in other potential stakeholders to deliver the campaign, such as local colleges in difficult to reach areas.

OUTPUTS

Coverage in all key media print and broadcast media, maximum capacity turnout for public events and high volume online interaction for the video, news and forum content.