Crowds shrug off showers to enjoy the County Show
Showers failed to stop the fun at this year’s Lincolnshire Show, the county’s big day out.
Early estimates put total visitor figures at around 68,000, matching last year’s record figures.
This was also the year that social media attention for the Show stormed ahead, with their Twitter feed recording 2.56 million visits from 286,000 people, with over 1000 tweets made during the two days, helping to drive visitor interest before and during the Show.
Alongside old favourites like pig racing and the big agricultural machinery displays, new attractions for this year included horseback falconry, Express Eventing and the Scruffts crossbreed dog competition, which helped to drive new interest. Organisers also reported livestock entries and trade stand bookings well up on last year.
“Everyone loves to see the livestock and the big agricultural machinery and alongside that we had even more attractions with families and young people in mind for this year,” said chief executive Mark Farmer.
“We’re very happy overall, we had a very good crowd, excellent trade bookings and attendance looks to be in line with last year’s figure.”
“Extending into the evening with activities such as concerts went well and we’ll definitely be looking to build on that next year. The new areas like the Kennel Club dog ring and the Express Eventing series qualifier both helped to boost interest and attract new visitors,” he added.
The Lincolnshire Show is not just a two day showcase for the county; it’s a big revenue booster, generating £20 for the local economy for every £1 spent. It’s also big business for the trade exhibitors and local companies who connect with customers during the relaxed social atmosphere of the two day event.
In the Countryside ring, the programme included medieval jousting and pig racing and the livestock lines played host to more than 1800 entries of cattle, sheep, pigs and goats.
Nearly 1800 horses and ponies were on show throughout the two days in the equine ring, and local rider Malcolm Wright claimed his second win in the Express Eventing 2011 series, in a thrilling finish which went right to the final fence in the showjumping.
In the sports zone, the many attractions included Leicester Tigers rugby coaches and Great Britain Paralympics hopeful Richard Sargent, representing wheelchair basketball, part of the many sports being demonstrated in run up to the 2012 Olympics.
Winners of the Schools Challenge competition were John Fielding Community Special School from Boston; Trent Valley Academy and Whites Wood Lane Junior School both from Gainsborough.
“Everyone has enjoyed the Show, despite the odd shower,” said show director Richard Collett, in his first year in the role. “Fortunately the land here drains quickly and easily so the rain doesn’t cause any real problem. Whatever the weather, there’s so much on offer with the hundreds of trade stands and shops, and exciting programmes in all the rings.”
“It’s gone very well and I’m very pleased.”
ENDS
Media enquiries:
Sarah Poucher at Lincolnshire Events Centre in Lincolnshire Agricultural Society
lluty@lincs-events.co.uk - 01522 585501
Maggie Taylorat Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Lincs Show 2011: now live for press passes
THIS LINK IS NO LONGER LIVE - CHECK BACK EARLY 2012 WHEN ACCREDITATION OPENS FOR THE 2012 SHOW.
The online registration process is now open for journalists looking to attend this year's Lincolnshire Show on Wednesday 22nd June and Thursday 23rd June 2011.
Press passes can now be requested by (NO LONGER LIVE)
Every application must be made by using the online registration form.
Once accredited, all press journalists, broadcasters and photographers will receive access to a website to finalise their online registration and will be able to print off press pass(es). This will enable them to access the Show and receive the support of the staff in the press tent for interview arrangements and IT/communication links throughout the Show.
If you have any problems regarding this process or have not had a response by the first week of June, please contact Maggie Taylor at Prima PR 01400 251557 maggie@primapr.co.uk
Putting the froth on fundraising for young people
- Dave Simpson and the Relate team
A unique new fundraising venture has been launched in Lincoln by the charity Relate to support their counselling work with children and teens, and it’s got off the ground thanks to the support of a local security company.
The Re-latte café bar at 137 High Street Lincoln is now being protected round the clock with a sophisticated intruder alarm system that’s been donated and fitted free of charge by Lincolnshire based GB Security Group, who have also installed other equipment at cost in Relate’s adjoining offices.
Security is a major concern for the charity. As well as protecting against shop theft, they now have a secure electronic door system which is keeping clients safe when they visit the main Relate offices alongside the new café bar.
“We needed the security system for our insurance as well, and without this support we would certainly have struggled to get this new venture off the ground,” explained Becky Wright of Relate.
“Now we’re hoping to give a big boost to our income, which will mean we can respond to more young people who need our support.”
The café bar is also home to a dress agency, offering customers a 50% return on selling their unwanted clothes, as well as a traditional charity shop. But it’s the local produce and cooking that is drawing in customers.
GB Security director Dave Simpson added: “As a family company, with a long standing heritage in our local Lincolnshire community, this was something that really matched our ethos, and we were very happy to be able to help when Relate made the approach.”
ENDS
www.relate-lincs.co.uk
www.gbsg.co.uk
Online coverage:
Media enquiries:
Maggie Taylor at Prima PR maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
About relate:
For over 40 years relate Lincolnshire has been providing a wide range of counselling services for the people of Lincolnshire. relate nationally, has over 60 years experience of recruitment, training and supervision. Over 150,000 people are seen by relate counsellors each year. As well as the much publicised problems of relationship difficulties, separation and divorce, the counselors also deal with problems such as sexual abuse, domestic violence as well as problems that arise from extended families and step parenting issues. They also offer support to young people who are having difficulties coming to terms with the breakdown of their parents’ relationship or other .
About GB Security Group:
GB Security Group has a 30 year track record in security and fire protection, with customers ranging from multi-site food processing plants, commercial businesses, professional firms and schools through to retailers and housebuilders. Their portfolio delivers a complete range of security products and services, backed up with leading edge technical expertise, including:
- CCTV
- Fire Alarms
- Guarding Services
- Intruder Alarms
- Access Control
- Gates & Barriers
- CCTV Monitoring
- Integrated Systems
GB Security Group also operates its own specialist 24 hour remote monitoring centre. working to the highest achievable accreditation levels with NSI and SIA, and with a proven track record since 1993. All monitoring centre staff are SIA licensed for monitoring both private and public space and the company operates under the Approved Contractors Scheme (ACS), the independently assessed quality standard for suppliers of private security services.
From: Maggie Taylor, Prima PR & Marketing
Gelston House, Gelston, Grantham, Lincs, NG32 2AE
Tel: 01400 251557 Mobile: 0797 3767 602 Email: maggie@primapr.co.uk Web: www.primapr.co.uk
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