LawNet leading the way in service delivery
Customer focus puts a smile on the face of the lawyers with a 92% satisfaction rating
LawNet members are reporting real results from a £300,000 initiative launched by the network to tackle the image of lawyers as aloof, arrogant and unapproachable.
The first of its kind for law firms, the initiative is focussed on helping the mid-size independent law firms that make up the LawNet network to stand out from the competition.
The package for member firms includes mystery shopping, online customer satisfaction questionnaires and customer service training, all designed to give lawyers lessons that are drawn from the retail sector.
LawNet’s Excellence Mark is wrapped up in a bespoke ISO standard and auditing system, so it’s robust and measurable, but designed to be more than a compliance straightjacket, according to LawNet, so as to add value for clients.
And the results to date run in the face of the latest survey from the Legal Services Board1 which suggested that consumers are likely to view legal professionals as intimidating and typically described them as ‘arrogant, disinterested or unapproachable’.
“Initial results certainly show that our firms are keeping clients happy,” said Helen Hamilton Shaw, director of services for LawNet. “We’re investing back into member firms with this initiative, which will see £300,000 being spent during the first three years.”
She added: “Research always hits the headlines about how bad solicitors are at communicating with their clients, that they’re arrogant, unapproachable and aloof, and we have set out to counter that by helping our members to embed a customer-centric approach and achieve a recognisable standard that clients can look out for.
“We can see that it’s working. The first results have shown a 92% satisfaction rate for friendliness and approachability, from customers of LawNet firms who have completed the online survey. Customers have asked for better communication and transparency on costs, so that’s what we’re measuring.”
All LawNet firms are independently audited as part of their ISO accreditation and the new Mark of Excellence will form part of all future auditing, to check that firms are keeping up with the terms of the LawNet customer charter, including completing customer satisfaction surveys, mystery shopping, response times, transparent costing, backed up by regular staff training and a focus on boosting internal morale.
ENDS
http://www.lawgazette.co.uk/news/public-still-sees-lawyers-arrogant
1 https://research.legalservicesboard.org.uk/news/latest-research-3/
For further information, please contact:
Press information:
Maggie Taylor, Prima PR & Marketing
Direct line: 01400 251557 Mobile: 0797 3767602 Email: maggie@primapr.co.uk
Helen Hamilton-Shaw, Director of Services, LawNet
Direct line: 01926 834622 Email: hhamilton-shaw@lawnet.co.uk
Notes to Editor:
About LawNet:
LawNet was established in 1989 to enable a collaborative, non-competing national network where independent law firms could access big firm resources and benefit from collective purchasing, shared knowledge, best practice and expertise.
All members share a commitment to excellence and must achieve and maintain LawNet’s own ISO.9001 standard and the associated Mark of Excellence in client service.
The combined income of the 66 firms comprising LawNet is currently in excess of £250m – equivalent to a UK Top 15 law firm – with members ranging from £2m to £15m turnover.
Independent research shows LawNet is most highly valued by members for delivering in six key areas – training, networking, PII, practice development, marketing and compliance. It currently places some £1.2bn worth of PI cover alone for members each year, which helps stabilise premiums for firms.
Twitter: @LawNetUK
LawNet raises the bar with new client service standard
See coverage at: http://bit.ly/12lLZ3A
Firms in the LawNet network have a new stamp of approval to help them stand out on the high street, with the launch of an audited client care mark that’s backed by the network’s ISO 9001 standard.
Law firm network LawNet has launched a ‘Mark of Excellence’ in client service that’s designed to give member firms a competitive edge.
The Mark is set out in a client service charter and will provide a nationally-recognisable and robust measure of quality to clients. Practice performance will be measured through a suite of tools especially designed for LawNet firms, including compulsory online satisfaction surveys, training and mystery shopping. Compliance with the mark will be audited as part of the LawNet ISO 9001 standard.
All LawNet firms must, as a condition of membership, achieve and maintain the network’s bespoke ISO 9001 standard, which was updated last year to include the requirements of LEXCEL and OFR. Now, the Client Care focus has been extended, to make it more immediately relevant to clients and help firms translate compliance into client service excellence.
The satisfaction surveys will be delivered through the Law League online portal, and will enable firms to benchmark themselves against fellow member firms and others nationwide.
The mystery shopping will involve eight samples each year, both telephone and walk-in, and is being delivered through the professional services division of Shopper Anonymous, who will also provide one to one feedback and in-practice training to support their findings.
Launching the Mark, chief executive John Thomas said “Our firms are always focussed on delivering excellence, but we recognise that in the new world it’s not enough simply to be an excellent legal adviser. How you look after clients is what makes a difference, and this Mark of Excellence will give firms the tools to focus on that internally.
“It’s not just lip service to client care, or badging something without substance, this is solid. It’s backed up by ISO 9001 and involves ongoing training, measurement and benchmarking. The audit systems are already in place and proven; this will be a simple add-on for firms that will drive real benefits.”
Firms with an established client service charter of their own, which is at least equivalent, can ask to have their own system accredited, but will be required to undertake the compulsory mystery shopping and online surveying.
LawNet board member Mark Hovell of Manchester’s George Davies added: “I think the Mark of Excellence gives LawNet firms a real opportunity to listen and learn from their clients and to steal a march on their competitors.”
At Lamb Brooks LLP, managing partner Ann Davies said: “This strategy for the future is just what we wanted to hear. I think the Mark of Excellence is a fantastic move, which is going to help all of the firms within LawNet to stand up to challenges facing the legal profession.”
ENDS
For further information, please contact:
Press information:
Maggie Taylor, Prima PR & Marketing
Direct line: 01400 251557 Mobile: 0797 3767602 Email: maggie@primapr.co.uk
Helen Hamilton-Shaw, Director of Services, LawNet
Direct line: 01926 834622 Email: hhamilton-shaw@lawnet.co.uk
Notes to Editor:
About LawNet:
LawNet was established in 1989 to enable a collaborative, non-competing national network where independent law firms could access big firm resources and benefit from collective purchasing, shared knowledge, best practice and expertise.
All members share a commitment to excellence and must achieve and maintain LawNet’s own ISO.9001 standard and the associated Mark of Excellence in client service.
The combined income of the 65 firms comprising LawNet is currently in excess of £250m – equivalent to a UK Top 15 law firm – with members ranging from £2m to £15m turnover.
Independent research shows LawNet is most highly valued by members for delivering in six key areas – training, networking, PII, practice development, marketing and compliance. It currently places some £1.2bn worth of PI cover alone for members each year, which helps stabilise premiums for firms.
Twitter: @LawNetUK
About Law League:
Law League was established in 2010 and is the UK’s leading benchmarking organisation for law firms. In 2013 we will host and analyse over 1.5 million individual questions.
Law League provides law firms with online surveys to monitor how they are viewed by their clients and staff. Uniquely, survey results are anonymously benchmarked. So, not only can a firm monitor its relationships with clients and staff, but it can see how well it is faring against its peer group across the UK.
Results are displayed in easy to view graphics which can be used to improve client retention, develop new business or attract and retain a motivated, efficient workforce all of which lead to increased profitability.
About Shopper Anonymous:
Shopper Anonymous are experts at offering the professional sector feedback through their extensive mystery shopping programmes. The company have franchised across the UK and have highly trained teams of mystery shoppers who have the ability to behave like a normal customer. The mystery shoppers then conduct a series of visits with tailored scenarios to all departments within the legal firm. The feedback is the most comprehensive in the mystery shopping sector. The franchisees are also highly skilled and trained at delivering quality training solutions as an outcome of the mystery shopping results to their legal customers. The company’s mystery shopping products measure the presentation of the office and staff, the customer service skills of the team and the sales skills of the legal expert. Shopper Anonymous is responsible for benchmarking the services standards of the Lawnet members through an on-going and extensive mystery shopping programme. The company has more than 18 years of experience working in the legal sector throughout Australia, New Zealand and the United Kingdom.