Count-down to the county’s big day out
Wednesday 20th and Thursday 21st June 2012 at the Lincolnshire Showground, Grange de Lings
This year’s Lincolnshire Show will come to life at the 200 acre Grange-De-Lings site on 20th and 21st June, with world-class jousting from the Knights of the Damned, two qualifier heats for the Kennel Club’s Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.
Reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
As well as the county’s finest animals on show, there will be an exciting mix of rural and family attractions during the two days, including the best of Lincolnshire produce at the massive Select Lincolnshire and Tastes of Lincolnshire Food Court, home to a mouth-watering selection of local produce and some great homemade recipe demonstrations throughout each day from local food champion Rachel Green. The Discovery Zone will be hosting Pork to Fork : The story of the Sausage, explaining how one of Lincolnshire’s most famous products reaches the table, and other Show performances will range from falconry to bee keeping.
Clydesdale Bank and Duckworth’s Land Rover are once again major sponsors for the Show, where one of the star attractions is Knights of the Damned, the medieval jousting stunt team, regular favourites at the Show. This year they will be in prime position, having moved to the Main Ring, where they will appear on both Show days, led by Justin Pearson, whose film credits include Harry Potter, Pirates of the Caribbean and most recently the Madonna film WE. The troupe includes two young local riders, Rob and James Pavey. Their display includes high adrenalin clashes on horseback and superbly choreographed foot fights with swords, flaming fireballs on chains and unyielding quarterstaffs.
This year’s Sports Zone has top billing in the run up to the 2012 London Games, and will be encouraging visitors to try their hand at a huge range of Olympic and Paralympic sports. This year’s sports include cricket, golf, wheelchair basketball, canoeing, volleyball, table tennis, hockey, athletics and the ever-popular Zorb Balls. The Sports Zone is one of Lincolnshire Sports Partnership’s biggest events and last year nearly 6000 people took part in the Sports Zone over the two-days.
For the second year running, dogs will be allowed on the Showground, with dog rescue centre Jerry Green running a doggie crèche on both days. Scruffts have confirmed that they will be running a regional heat on both days of the Show this year for their Family Crossbreed Dog of the Year competition, giving Lincolnshire two regional winners in the 2012 national final. Also confirmed is an appearance from Merlin, the ambassador dog for Hearing Dogs for Deaf People, who is on a special mission to raise £30,000 for the charity during its 30th anniversary year. The charity trains dogs to alert deaf people to important sounds and danger signals in the home, work place and public buildings.
More than a thousand young people will be taking part in the Schools Challenge over the two days, demonstrating their understanding of food, farming and agriculture, as well as having a go at making sausages with Uncle Henry’s cafe and farm shop. This year’s challenges range from learning about the optimum growing conditions for potatoes, to coming up with a marketing strategy to encourage young people to visit the Lincolnshire Show.
For horse lovers, there’s a busy competition programme in the equine rings; top level showjumping in the main ring; and retired racehorses will have their day once again, with Market Rasen Racecourse sponsoring two ex-racehorse classes at the Show. The sponsorship comes as the Racecourse seeks to raise awareness about the care of thoroughbreds after they leave the sport.
There is also special entertainment for the Wednesday evening, with the Bush Doctors band. The cover band has been playing to audiences all over the UK during the past 12 years, and this year sees them playing the outdoor stage at the Lincolnshire Show, in the Lincolnshire Agricultural Society members’ area. And according to lead singer Richard Aksam, the band will be delivering a set that’s designed to suit all tastes and guarantee that everyone is swinging along. He said: “This promises to be one of the biggest and best gigs of our summer schedule."
For shoppers, there will be boutique-style stalls in the Mews and a shop-to-drop experience at the 600 trade stands at the Show, offering anything from a new car to a pair of shoes.
Jayne Southall, who will be leading the Showground team in her first year as the Director of the Lincolnshire Agricultural Society and Lincolnshire Events Centre, said: “We’ve got a fantastic line-up for this year.
“The heart of the Show is to tell the story behind the county’s agriculture and food production and to encourage more people to put local produce top of their shopping list, but it is also a major visitor attraction which helps to bring Lincolnshire’s wider visitor and tourism story to a national audience.
She added: “Lincolnshire has so much to shout about, and the Show has a vital role to play as a flagship event for the county.”
Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.
Visit the Lincolnshire Show website at www.lincolnshireshow.co.uk for more information and to book your tickets or call the ticket hotline on 0845 2305171
Ticket prices have been held at 2011 prices and offer discounts on advance purchase:
Adult £20 : £18 in advance
Young person age 17-22 : £15 available in advance only
Child – age 5-16 – £6 : £5.50 in advance
Family – 2 adults and 3 children – £45 : £40 in advance
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Twitter: @lincsshow
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Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Lincolnshire Show 2012: press passes, feature articles and reader competitions
LOOK BACK EARLY IN 2013 FOR DETAILS ABOUT REGISTERING FOR 2013 PRESS PASSES, FEATURES AND COMPETITIONS.
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This year’s Show takes place on Wednesday 20th and Thursday 21st June 2012
PRESS PASSES WILL BE DIGITAL: For 2012, press passes for the Lincolnshire Show will once again be managed wholly online. ALL requests will have to be made through this website, specifying named contacts and the days on which they are attending, as digital passes will be issued. Special requests for car parking or other access to the site should be made through the same online system. To request accreditation, please click here
PRESS RELEASES AND FEATURE ARTICLES ONLINE: All press releases about the Show will be published on the Showground web site and also available online here, through the Prima PR client news feed. This will include copies of all press releases, feature articles and press packs as they go live, providing a single easy-to-access route. In addition, if you would like exclusive feature material, or if you require interviews before or at the Show, we will be happy to work with you – contact Maggie Taylor at Prima PR : maggie@primapr.co.uk
READER COMPETITIONS: Each year we work with media titles to offer their readers the chance to win tickets to the Lincolnshire Show. If you are interested in discussing such joint promotions, then please get in touch and tell us how you would promote the offer to your readers or use the request form you will find within the media centre pages of the web site, when live. Please email: maggie@primapr.co.uk
PHOTOGRAPHY FROM PREVIOUS SHOWS: A selection of stock photographs from previous shows is available. Pictures from 2010 and 2011 are on Flickr at the following link: primaprandmarketing You can also find many pictures from other people on Flickr if you search for Lincolnshire Show. We have further archive catalogues here and elsewhere online click here for a 2009 gallery and will be happy to provide unique or specific shots on request.
Keep in touch:
The Show online: www.lincolnshireshowground.co.uk
Follow the Show on Twitter: @lincsshow
Follow the Show on Facebook: LincolnshireAgriculturalSociety
All PR and Media enquiries should be made via:
Prima PR & Marketing : info@primapr.co.uk : Tel: 01400 251557 : www.primapr.co.uk
Twitter: @magtay
Flickr: primaprandmarketing
Client news feed: click here
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FAQs about the Lincolnshire Show and the Showground:
The Lincolnshire Show:
Just some of the statistics involved in managing the spectacular annual event that is the Lincolnshire County Show.
10,000 square metres of marquees, 20 miles of electrical cable, 800 tables, 3,000 chairs, 12,000 loo rolls, and 45,000 copies of a 66 page programme.
A complete town emerges on the 200 acre showground site at Grange de Lings. There are road names, car parks are marked out, and the marquees are all in place and 12000 cars have to be parked during for the Show.
Nearly 200 stewards are involved, one for every aspect of the show, each in their distinctive bowler hats.
There are 11 rings, 1800 horses and ponies entries, over 1300 cattle, pigs, sheep and goats in the livestock entries, and there are over 600 trade stands selling everything from frying pans to fashion.
Lincolnshire Agricultural Society:
Lincolnshire Agricultural Society was formed in 1869 and is best known throughout the county as the organiser of the annual Lincolnshire Show, an event which draws visitors from all over the county and beyond.
Its objectives, as laid down by its Victorian founders, are “the furtherance, welfare and progress of the Agricultural Industry and all professions, trades and crafts connected therewith”.
Today those objectives are more important than ever to us and since 2005 the Society has had the additional focus of sustainability and protection of our natural environment for the benefit of future generations.
The Society works closely with individuals, schools, organisations and businesses whose common vision is to promote the agricultural industry and pursue activities that have a positive effect on our environment and community.
As a charity, sponsorship and support is vital to the success of the Society. It also generates income to support its activities through the Lincolnshire Events Centre, the trading arm of Lincolnshire Agricultural Society.
Lincolnshire Events Centre:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project.
Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space. Outdoor events include the flagship Lincolnshire Show, now in its 126th year, antiques fairs and horse trials, attracting 300,000 visitors each year.
Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Media enquiries:
Sarah Poucher at Lincolnshire Events Centre inc Lincolnshire Agricultural Society
spoucher@lincs-events.co.uk - 01522 585501
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Lord Taylor named President of Lincolnshire Agricultural Society
The head of one of the UK’s leading horticultural companies has been named as the new President of the Lincolnshire Agricultural Society.
The Lord Taylor of Holbeach, CBE, who is now serving as a Government minister for the Department for Environment, Food and Rural Affairs, follows in the footsteps of other distinguished Presidents, who have included HRH Princess Anne, the Earl of Yarborough and most recently Professor David Chiddick, former Vice Chancellor of the University of Lincoln.
In the presidential role, Lord Taylor will represent the Society at the annual Lincolnshire Show in June, when over 60,000 people come to learn about the importance of agriculture in the life of the county.
Lord Taylor’s involvement in horticulture and farming dates back to his teens, when he joined the family business and started work on the family farm in Holbeach. The peer, who stood down as chairman of the company, Taylors Bulbs, following his appointment said: “It’s a great honour to be invited to act as President. I applaud the Society for the way in which they have kept the agricultural focus of the Lincolnshire Show; in so doing they have ensured that it remains the high point of the farming year in the county.
“The Society plays an important part in the economic life of Lincolnshire as well as performing a great task as advocate for the agricultural and horticultural industry, in what is the country’s premier agricultural county.”
Lincolnshire Agricultural Society operates the Lincolnshire Events Centre, which brings together agricultural, educational and conferencing activities. Research has shown that a massive £44m is being injected into the national economy thanks to the Lincolnshire Events Centre, which attracts over 215,000 visitors a year.
Lord Taylor added: “The biggest challenge facing farming is to make best use of modern technology and remain competitive in the global marketplace. Keeping up to date is vital. “
Lord Taylor entered the House of Lords in 2006, having been made a life peer as Baron Taylor of Holbeach, of South Holland in the County of Lincolnshire. He was appointed Parliamentary Under Secretary of State at the Department for Environment, Food and Rural Affairs in September 2011.
He was previously Government spokesperson for the Cabinet Office, Energy and Climate Change, and Work and Pensions. He also served as opposition spokesman from 2006-2010 and as a Whip in the House of Lords. He was created a Commander of the Order of the British Empire in 1992 for political service, and served as Chairman of the National Conservative Convention and Deputy Chairman of the Party from 2000 to 2003.
Taylors Bulbs is one of the largest bulb producers in the UK, farming 317 acres of daffodils and 1860 acres of other crops including vegetables, cereals, potatoes and sugar beet.
Also leading the Society during 2012 is John Lockwood, who continues in his role as Chairman for a third year. Master of the Burton Hunt and a former High Sheriff of Lincolnshire, he runs the family property company, Castle Square Developments, alongside the family farm.
The £7m EPIC Centre at the Lincolnshire Showground was opened three years ago, providing a conference and events facility, capable of hosting conferences, balls and seminars, and is designed also as an educational resource and state-of-the-art events centre for up to 1,900 people.
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Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Businesswoman steps up to lead Lincolnshire Agricultural Society
Links to some online coverage: Midlands Business News
Promoting Lincolnshire and building further profitability are the top priorities for the new director in charge of Lincolnshire Agricultural Society, home of the annual County Show.
Jayne Southall moves into the lead role after five years of heading finance and general management for the Society and its associated commercial operating arm, Lincolnshire Events Centre.
She has been part of the team that has overseen the shift of the annual County Show into a substantial profit centre, announcing that the 2011 Show made a big shift into the black, thanks to a £200,000 increase in income over the previous year.
The new director has also confirmed that the Show will stay in its mid-week slot, saying this is the strongest way to ensure it retains its agricultural heart.
There have been discussions over recent years around the value of moving the Show to include at least one weekend day, but the idea has been put aside based on the improved financial performance and amidst concerns at losing support from the agricultural community.
Jayne Southall explained: “We are set on innovation and continuing to broaden our appeal, but the Show must support our core charitable aims – which are to promote understanding, and awareness of the role played in the county by agriculture and food production - and we must have the agricultural community fully on board.
“It’s still the county’s best kept secret. We’ve pushed up to more than 60,000 visitors but there is still huge potential and we’re set on increasing numbers of both visitors and exhibitors in 2012.”
Instead, she will be focussing efforts on increasing involvement in the Society by young people, links with education and building the nationally renowned Lincolnshire Events Centre conferencing business.
“Our other biggest challenge is retaining and building a substantial share of the local and national conferencing market,” added Jayne. “We have a unique capability in delivering events for bigger numbers, indoors and outside, such as the antiques fairs and recently the very successful Christmas Food and Gift fair, but we are also competing for the smaller end of the seminar and conference market with our purpose designed EPIC venue.
“Everyone in the tourism and conferencing sector needs to keep talking up Lincolnshire outside the county. People still don’t realise how well served the county is with hotels and other business and tourist support.”
Jayne has lived in the county since 2001, and lives in Welton with her two grown up children. She keeps in touch with the Society’s heart outside work as well, as a keen walker who looks to get out into the country as often as possible.
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.