Lincolnshire Show cooks up some doggie treats
The Lincolnshire Show has announced that dogs will be allowed on the Showground for the second year running, with an on-site doggie crèche available on both days.
And Scruffts have confirmed that they will be running a regional heat on both days of the Show for their Family Crossbreed Dog of the Year competition, giving Lincolnshire two regional winners in the 2012 national final.
There will also be a special appearance from Merlin, the ambassador dog for Hearing Dogs for Deaf People, who is on a special mission to raise £30,000 for the charity during its 30th anniversary year. The charity trains dogs to alert deaf people to important sounds and danger signals in the home, work place and public buildings.
The canine-crèche will be run once again by local animal charity Jerry Green Dog Rescue, providing a dog care/ rest service for visitors. “This is ideal for when dog owners are touring the areas of the show that don't allow dogs, or simply if their dog is getting tired or overwhelmed by all the people. It will be run by our experienced rescue workers and they will be ensuring a calm and comfortable environment,” said Rosina Myers, the canine behavioural advisor for the Jerry Green charity.
Speaking for the Lincolnshire Show, marketing coordinator Karen Malpass said: “The first year of dogs on site went down very well with everyone, so we were confident it should be repeated this year. Obviously dogs have to be on leads and some areas are out of bounds, but we are certainly looking forward to more happy tail wagging this year!”
Crossbreed dog owners who are visiting the Show and are interested in competing in the Scruffts competition do not need to pre-book. There is a £1 entry fee for each dog entered into the competition, with all the money raised going to the Kennel Club Charitable Trust.
The judges will be looking for good character, health and temperament in the following classes:
- Most handsome Crossbreed Dog (6 months – 7 years)
- Prettiest Crossbreed Bitch (6 months – 7 years)
- Child’s Best Friend* (6 months – 12 years) *handled by a young person between 6 and 16 years of age with the permission of the parent or guardian.
- Golden Oldie Crossbreed 8 years over
Visit the Lincolnshire Show website at www.lincolnshireshow.co.uk for more information and to book your tickets or call the ticket hotline on 0845 2305171
Twitter: @lincsshow
Facebook: LincolnshireAgriculturalSociety
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Count-down to the county’s big day out
Wednesday 20th and Thursday 21st June 2012 at the Lincolnshire Showground, Grange de Lings
This year’s Lincolnshire Show will come to life at the 200 acre Grange-De-Lings site on 20th and 21st June, with world-class jousting from the Knights of the Damned, two qualifier heats for the Kennel Club’s Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.
Reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
As well as the county’s finest animals on show, there will be an exciting mix of rural and family attractions during the two days, including the best of Lincolnshire produce at the massive Select Lincolnshire and Tastes of Lincolnshire Food Court, home to a mouth-watering selection of local produce and some great homemade recipe demonstrations throughout each day from local food champion Rachel Green. The Discovery Zone will be hosting Pork to Fork : The story of the Sausage, explaining how one of Lincolnshire’s most famous products reaches the table, and other Show performances will range from falconry to bee keeping.
Clydesdale Bank and Duckworth’s Land Rover are once again major sponsors for the Show, where one of the star attractions is Knights of the Damned, the medieval jousting stunt team, regular favourites at the Show. This year they will be in prime position, having moved to the Main Ring, where they will appear on both Show days, led by Justin Pearson, whose film credits include Harry Potter, Pirates of the Caribbean and most recently the Madonna film WE. The troupe includes two young local riders, Rob and James Pavey. Their display includes high adrenalin clashes on horseback and superbly choreographed foot fights with swords, flaming fireballs on chains and unyielding quarterstaffs.
This year’s Sports Zone has top billing in the run up to the 2012 London Games, and will be encouraging visitors to try their hand at a huge range of Olympic and Paralympic sports. This year’s sports include cricket, golf, wheelchair basketball, canoeing, volleyball, table tennis, hockey, athletics and the ever-popular Zorb Balls. The Sports Zone is one of Lincolnshire Sports Partnership’s biggest events and last year nearly 6000 people took part in the Sports Zone over the two-days.
For the second year running, dogs will be allowed on the Showground, with dog rescue centre Jerry Green running a doggie crèche on both days. Scruffts have confirmed that they will be running a regional heat on both days of the Show this year for their Family Crossbreed Dog of the Year competition, giving Lincolnshire two regional winners in the 2012 national final. Also confirmed is an appearance from Merlin, the ambassador dog for Hearing Dogs for Deaf People, who is on a special mission to raise £30,000 for the charity during its 30th anniversary year. The charity trains dogs to alert deaf people to important sounds and danger signals in the home, work place and public buildings.
More than a thousand young people will be taking part in the Schools Challenge over the two days, demonstrating their understanding of food, farming and agriculture, as well as having a go at making sausages with Uncle Henry’s cafe and farm shop. This year’s challenges range from learning about the optimum growing conditions for potatoes, to coming up with a marketing strategy to encourage young people to visit the Lincolnshire Show.
For horse lovers, there’s a busy competition programme in the equine rings; top level showjumping in the main ring; and retired racehorses will have their day once again, with Market Rasen Racecourse sponsoring two ex-racehorse classes at the Show. The sponsorship comes as the Racecourse seeks to raise awareness about the care of thoroughbreds after they leave the sport.
There is also special entertainment for the Wednesday evening, with the Bush Doctors band. The cover band has been playing to audiences all over the UK during the past 12 years, and this year sees them playing the outdoor stage at the Lincolnshire Show, in the Lincolnshire Agricultural Society members’ area. And according to lead singer Richard Aksam, the band will be delivering a set that’s designed to suit all tastes and guarantee that everyone is swinging along. He said: “This promises to be one of the biggest and best gigs of our summer schedule."
For shoppers, there will be boutique-style stalls in the Mews and a shop-to-drop experience at the 600 trade stands at the Show, offering anything from a new car to a pair of shoes.
Jayne Southall, who will be leading the Showground team in her first year as the Director of the Lincolnshire Agricultural Society and Lincolnshire Events Centre, said: “We’ve got a fantastic line-up for this year.
“The heart of the Show is to tell the story behind the county’s agriculture and food production and to encourage more people to put local produce top of their shopping list, but it is also a major visitor attraction which helps to bring Lincolnshire’s wider visitor and tourism story to a national audience.
She added: “Lincolnshire has so much to shout about, and the Show has a vital role to play as a flagship event for the county.”
Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.
Visit the Lincolnshire Show website at www.lincolnshireshow.co.uk for more information and to book your tickets or call the ticket hotline on 0845 2305171
Ticket prices have been held at 2011 prices and offer discounts on advance purchase:
Adult £20 : £18 in advance
Young person age 17-22 : £15 available in advance only
Child – age 5-16 – £6 : £5.50 in advance
Family – 2 adults and 3 children – £45 : £40 in advance
ENDS
Twitter: @lincsshow
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Crowds shrug off showers to enjoy the County Show
Showers failed to stop the fun at this year’s Lincolnshire Show, the county’s big day out.
Early estimates put total visitor figures at around 68,000, matching last year’s record figures.
This was also the year that social media attention for the Show stormed ahead, with their Twitter feed recording 2.56 million visits from 286,000 people, with over 1000 tweets made during the two days, helping to drive visitor interest before and during the Show.
Alongside old favourites like pig racing and the big agricultural machinery displays, new attractions for this year included horseback falconry, Express Eventing and the Scruffts crossbreed dog competition, which helped to drive new interest. Organisers also reported livestock entries and trade stand bookings well up on last year.
“Everyone loves to see the livestock and the big agricultural machinery and alongside that we had even more attractions with families and young people in mind for this year,” said chief executive Mark Farmer.
“We’re very happy overall, we had a very good crowd, excellent trade bookings and attendance looks to be in line with last year’s figure.”
“Extending into the evening with activities such as concerts went well and we’ll definitely be looking to build on that next year. The new areas like the Kennel Club dog ring and the Express Eventing series qualifier both helped to boost interest and attract new visitors,” he added.
The Lincolnshire Show is not just a two day showcase for the county; it’s a big revenue booster, generating £20 for the local economy for every £1 spent. It’s also big business for the trade exhibitors and local companies who connect with customers during the relaxed social atmosphere of the two day event.
In the Countryside ring, the programme included medieval jousting and pig racing and the livestock lines played host to more than 1800 entries of cattle, sheep, pigs and goats.
Nearly 1800 horses and ponies were on show throughout the two days in the equine ring, and local rider Malcolm Wright claimed his second win in the Express Eventing 2011 series, in a thrilling finish which went right to the final fence in the showjumping.
In the sports zone, the many attractions included Leicester Tigers rugby coaches and Great Britain Paralympics hopeful Richard Sargent, representing wheelchair basketball, part of the many sports being demonstrated in run up to the 2012 Olympics.
Winners of the Schools Challenge competition were John Fielding Community Special School from Boston; Trent Valley Academy and Whites Wood Lane Junior School both from Gainsborough.
“Everyone has enjoyed the Show, despite the odd shower,” said show director Richard Collett, in his first year in the role. “Fortunately the land here drains quickly and easily so the rain doesn’t cause any real problem. Whatever the weather, there’s so much on offer with the hundreds of trade stands and shops, and exciting programmes in all the rings.”
“It’s gone very well and I’m very pleased.”
ENDS
Media enquiries:
Sarah Poucher at Lincolnshire Events Centre in Lincolnshire Agricultural Society
lluty@lincs-events.co.uk - 01522 585501
Maggie Taylorat Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602