Business showcase to boost Lincolnshire exports
A special initiative has been launched that will bring Lincolnshire’s biggest exporters together next month, in a move designed to encourage more local companies to export their products to new markets.
Trading in New Markets is a new initiative for the Lincolnshire Show 2012, taking place on Wednesday 20th and Thursday 21st June 2012. Designed to celebrate the successes of those already trading nationally and internationally, its aim is to encourage other Lincolnshire businesses to open up new export markets and take their products to a wider audience.
It’s a joint initiative from Lincolnshire Agricultural Society together with UK Trade & Investment, Lincolnshire County Council and the Lincolnshire Chamber of Commerce, and locally-based exporters taking part include companies from agricultural, engineering, food production and the motor industry.
“We will be celebrating the inventiveness, initiative and hard work of companies based within the county that are already trading successfully both domestically and internationally,” said Jayne Southall, director of Lincolnshire Agricultural Society.
She added: “It’s already a big success with the number and range of companies wanting to take part, but it’s also proved a boost for the Show itself as we’ve raised awareness with a number of companies saying they’ve been missing an opportunity to connect with their customers and local market by not joining the Show before.”
ENDS
@lincsshow
LincolnshireAgriculturalSociety
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Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Count-down to the county’s big day out
Wednesday 20th and Thursday 21st June 2012 at the Lincolnshire Showground, Grange de Lings
This year’s Lincolnshire Show will come to life at the 200 acre Grange-De-Lings site on 20th and 21st June, with world-class jousting from the Knights of the Damned, two qualifier heats for the Kennel Club’s Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.
Reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
As well as the county’s finest animals on show, there will be an exciting mix of rural and family attractions during the two days, including the best of Lincolnshire produce at the massive Select Lincolnshire and Tastes of Lincolnshire Food Court, home to a mouth-watering selection of local produce and some great homemade recipe demonstrations throughout each day from local food champion Rachel Green. The Discovery Zone will be hosting Pork to Fork : The story of the Sausage, explaining how one of Lincolnshire’s most famous products reaches the table, and other Show performances will range from falconry to bee keeping.
Clydesdale Bank and Duckworth’s Land Rover are once again major sponsors for the Show, where one of the star attractions is Knights of the Damned, the medieval jousting stunt team, regular favourites at the Show. This year they will be in prime position, having moved to the Main Ring, where they will appear on both Show days, led by Justin Pearson, whose film credits include Harry Potter, Pirates of the Caribbean and most recently the Madonna film WE. The troupe includes two young local riders, Rob and James Pavey. Their display includes high adrenalin clashes on horseback and superbly choreographed foot fights with swords, flaming fireballs on chains and unyielding quarterstaffs.
This year’s Sports Zone has top billing in the run up to the 2012 London Games, and will be encouraging visitors to try their hand at a huge range of Olympic and Paralympic sports. This year’s sports include cricket, golf, wheelchair basketball, canoeing, volleyball, table tennis, hockey, athletics and the ever-popular Zorb Balls. The Sports Zone is one of Lincolnshire Sports Partnership’s biggest events and last year nearly 6000 people took part in the Sports Zone over the two-days.
For the second year running, dogs will be allowed on the Showground, with dog rescue centre Jerry Green running a doggie crèche on both days. Scruffts have confirmed that they will be running a regional heat on both days of the Show this year for their Family Crossbreed Dog of the Year competition, giving Lincolnshire two regional winners in the 2012 national final. Also confirmed is an appearance from Merlin, the ambassador dog for Hearing Dogs for Deaf People, who is on a special mission to raise £30,000 for the charity during its 30th anniversary year. The charity trains dogs to alert deaf people to important sounds and danger signals in the home, work place and public buildings.
More than a thousand young people will be taking part in the Schools Challenge over the two days, demonstrating their understanding of food, farming and agriculture, as well as having a go at making sausages with Uncle Henry’s cafe and farm shop. This year’s challenges range from learning about the optimum growing conditions for potatoes, to coming up with a marketing strategy to encourage young people to visit the Lincolnshire Show.
For horse lovers, there’s a busy competition programme in the equine rings; top level showjumping in the main ring; and retired racehorses will have their day once again, with Market Rasen Racecourse sponsoring two ex-racehorse classes at the Show. The sponsorship comes as the Racecourse seeks to raise awareness about the care of thoroughbreds after they leave the sport.
There is also special entertainment for the Wednesday evening, with the Bush Doctors band. The cover band has been playing to audiences all over the UK during the past 12 years, and this year sees them playing the outdoor stage at the Lincolnshire Show, in the Lincolnshire Agricultural Society members’ area. And according to lead singer Richard Aksam, the band will be delivering a set that’s designed to suit all tastes and guarantee that everyone is swinging along. He said: “This promises to be one of the biggest and best gigs of our summer schedule."
For shoppers, there will be boutique-style stalls in the Mews and a shop-to-drop experience at the 600 trade stands at the Show, offering anything from a new car to a pair of shoes.
Jayne Southall, who will be leading the Showground team in her first year as the Director of the Lincolnshire Agricultural Society and Lincolnshire Events Centre, said: “We’ve got a fantastic line-up for this year.
“The heart of the Show is to tell the story behind the county’s agriculture and food production and to encourage more people to put local produce top of their shopping list, but it is also a major visitor attraction which helps to bring Lincolnshire’s wider visitor and tourism story to a national audience.
She added: “Lincolnshire has so much to shout about, and the Show has a vital role to play as a flagship event for the county.”
Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.
Visit the Lincolnshire Show website at www.lincolnshireshow.co.uk for more information and to book your tickets or call the ticket hotline on 0845 2305171
Ticket prices have been held at 2011 prices and offer discounts on advance purchase:
Adult £20 : £18 in advance
Young person age 17-22 : £15 available in advance only
Child – age 5-16 – £6 : £5.50 in advance
Family – 2 adults and 3 children – £45 : £40 in advance
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Twitter: @lincsshow
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Just the ticket for early birds
See coverage of this story: Lincolnshire Echo
Sales have already taken off for this year’s Lincolnshire Show, after tickets went on sale three months earlier than usual.
Tickets are not usually available in outlets until April, but organisers opened this year’s online bookings at the end of January, and are already reporting good interest.
Billed as Lincolnshire’s big day out, the Lincolnshire Show is organised by the Lincolnshire Agricultural Society to boost awareness of countryside matters, and the vital role that agriculture plays in the local economy.
One of the few county shows to remain true to its heritage, each year it attracts around 60,000 visitors, as well as some 600 exhibitors.
Clydesdale Bank and Duckworth's Land Rover are once again major sponsors for the Show, which will take place on Wednesday 20th and Thursday 21st June 2012. Full plans will be unveiled soon, but organisers say this year’s line up promises to appeal to all tastes and ages.
It includes world-class jousting from the Knights of the Damned, a qualifier heat for the Kennel Club’s Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.
And reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
Director Jayne Southall said: “Plans are well advanced and it’s great to see the interest on these early ticket sales. Most importantly at this stage, we are seeing excellent support from both exhibitors and sponsors.
“It’s great to see local businesses supporting their local community by supporting the Show. Many come every year, and that’s because it’s also a valuable route to reach their customers.”
Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.
Jayne Southall, who took over late last year as director of Lincolnshire Events Centre, the Showground’s major year-round regional conferencing and outdoor events centre, added: “I want to see further growth this year across sponsorship, trade exhibitors and overall attendance figures. The show is a major tourism attraction on the county calendar, but still has huge unexploited potential and I want to attract more interest from within and outside the county.”
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Businesswoman steps up to lead Lincolnshire Agricultural Society
Links to some online coverage: Midlands Business News
Promoting Lincolnshire and building further profitability are the top priorities for the new director in charge of Lincolnshire Agricultural Society, home of the annual County Show.
Jayne Southall moves into the lead role after five years of heading finance and general management for the Society and its associated commercial operating arm, Lincolnshire Events Centre.
She has been part of the team that has overseen the shift of the annual County Show into a substantial profit centre, announcing that the 2011 Show made a big shift into the black, thanks to a £200,000 increase in income over the previous year.
The new director has also confirmed that the Show will stay in its mid-week slot, saying this is the strongest way to ensure it retains its agricultural heart.
There have been discussions over recent years around the value of moving the Show to include at least one weekend day, but the idea has been put aside based on the improved financial performance and amidst concerns at losing support from the agricultural community.
Jayne Southall explained: “We are set on innovation and continuing to broaden our appeal, but the Show must support our core charitable aims – which are to promote understanding, and awareness of the role played in the county by agriculture and food production - and we must have the agricultural community fully on board.
“It’s still the county’s best kept secret. We’ve pushed up to more than 60,000 visitors but there is still huge potential and we’re set on increasing numbers of both visitors and exhibitors in 2012.”
Instead, she will be focussing efforts on increasing involvement in the Society by young people, links with education and building the nationally renowned Lincolnshire Events Centre conferencing business.
“Our other biggest challenge is retaining and building a substantial share of the local and national conferencing market,” added Jayne. “We have a unique capability in delivering events for bigger numbers, indoors and outside, such as the antiques fairs and recently the very successful Christmas Food and Gift fair, but we are also competing for the smaller end of the seminar and conference market with our purpose designed EPIC venue.
“Everyone in the tourism and conferencing sector needs to keep talking up Lincolnshire outside the county. People still don’t realise how well served the county is with hotels and other business and tourist support.”
Jayne has lived in the county since 2001, and lives in Welton with her two grown up children. She keeps in touch with the Society’s heart outside work as well, as a keen walker who looks to get out into the country as often as possible.
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.