Press update for Lincolnshire Show 2012 : programme, site map and wifi access
Click here for all information and press releases relating to the Lincolnshire Show 2012
Archive images from 2011 show are available for download here : click here
As soon as possible images from this year's Show will be available online : click here
For the 2012 Lincolnshire Show the wifi access in the press tent will be :
SSID: BTBusinessHub-250
Password: 2025065247
Twitter hashtag: #lincsshow
PDF version of the official progranme, for download by accredited media only:
Lincolnshire Show Official Programme 2012
Lincolnshire Show 2012 : Site Map
Day One press conference and other interview opportunities:
For details of the press conference on day one and some suggested photo and interview slots. Photo and interview opportunities
For the press pack: LincsShow2012_presspack
Lincolnshire gears up for its annual agricultural showcase
Over 60,000 visitors are expected at this year’s Lincolnshire Show on 20th and 21st June, to learn about the importance of agriculture and farming in the life of the county.
Reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
As well as the county’s finest animals on show, there will be a mix of rural and family attractions, including the best of Lincolnshire produce at the massive Select Lincolnshire and Tastes of Lincolnshire Food Court, including the launch of a major new Lincolnshire cheese from Lymn Bank Cheese of Thorpe St Peter, near Skegness.
Produced with local milk from nearby Rich Pastures Dairy, the Skegness Blue cheese will be unveiled by cheese maker Stephen Grinstead, who is looking for national markets for his traditionally produced, blue veined cheese. He said: “It’s gone well in the trials and we’ve come up with something that is slightly creamier and less blue than a stilton. We’re hoping it will become one of the biggest sellers in the country.” Lymn Bank Cheese plan to launch another new cheese later this year - Skegness Gold – which is a naturally cloth bound cheddar.
The Lincolnshire Show will also host three of the giant Quadtracs that will be taking part in a world record attempt in the county later this year, for the most cultivating Quadtracs in one field, with organisers hoping to have more than 20 of the machines taking part. The attempt has been launched by fourth generation farmer Helen Clarke in memory of her father John Rainthorpe.
The Discovery Zone will be hosting Pork to Fork : The story of the Sausage, explaining how one of Lincolnshire’s most famous products reaches the table, and other Show performances will range from falconry to bee keeping.
Also making a second appearance are dogs on the Lincolnshire Showground. For the second year running, dogs will be allowed into the Show, and Scruffts have confirmed that they will be running a regional heat on both days of the Show this year for their Family Crossbreed Dog of the Year competition.
The Show has retained its major sponsors, with Clydesdale Bank and Duckworth’s Land Rover on board for a further year and director Jayne Southall has confirmed that the Show will continue in its mid-week slot in future years, saying this is the strongest way to retain its agricultural heart.
She explained: “We are set on innovation and continuing to broaden our appeal, but the Show must support our core charitable aims – which are to promote understanding, and awareness of the role played in the county by agriculture and food production - and we must have the agricultural community fully on board.”
She added: “The Show is still the county’s best kept secret. We’ve pushed up to more than 60,000 visitors but there is still huge potential and we’re set on increasing numbers of both visitors and exhibitors in 2012. I want to develop more involvement in the Society by young people and further boost our links with education.”
The Lord Taylor of Holbeach, CBE, Government minister for the Department for Environment, Food and Rural Affairs, and head of one of the UK’s leading horticultural companies is this year’s President of the Lincolnshire Agricultural Society.
In the presidential role, Lord Taylor will represent the Society at the Lincolnshire Show.
He said: “The Society plays an important part in the economic life of Lincolnshire as well as performing a great task as advocate for the agricultural and horticultural industry, in what is the country’s premier agricultural county.”
Twitter: @lincsshow
Facebook: LincolnshireAgriculturalSociety
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Just the ticket for early birds
See coverage of this story: Lincolnshire Echo
Sales have already taken off for this year’s Lincolnshire Show, after tickets went on sale three months earlier than usual.
Tickets are not usually available in outlets until April, but organisers opened this year’s online bookings at the end of January, and are already reporting good interest.
Billed as Lincolnshire’s big day out, the Lincolnshire Show is organised by the Lincolnshire Agricultural Society to boost awareness of countryside matters, and the vital role that agriculture plays in the local economy.
One of the few county shows to remain true to its heritage, each year it attracts around 60,000 visitors, as well as some 600 exhibitors.
Clydesdale Bank and Duckworth's Land Rover are once again major sponsors for the Show, which will take place on Wednesday 20th and Thursday 21st June 2012. Full plans will be unveiled soon, but organisers say this year’s line up promises to appeal to all tastes and ages.
It includes world-class jousting from the Knights of the Damned, a qualifier heat for the Kennel Club’s Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.
And reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
Director Jayne Southall said: “Plans are well advanced and it’s great to see the interest on these early ticket sales. Most importantly at this stage, we are seeing excellent support from both exhibitors and sponsors.
“It’s great to see local businesses supporting their local community by supporting the Show. Many come every year, and that’s because it’s also a valuable route to reach their customers.”
Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.
Jayne Southall, who took over late last year as director of Lincolnshire Events Centre, the Showground’s major year-round regional conferencing and outdoor events centre, added: “I want to see further growth this year across sponsorship, trade exhibitors and overall attendance figures. The show is a major tourism attraction on the county calendar, but still has huge unexploited potential and I want to attract more interest from within and outside the county.”
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.