Lincolnshire Show cooks up some doggie treats
The Lincolnshire Show has announced that dogs will be allowed on the Showground for the second year running, with an on-site doggie crèche available on both days.
And Scruffts have confirmed that they will be running a regional heat on both days of the Show for their Family Crossbreed Dog of the Year competition, giving Lincolnshire two regional winners in the 2012 national final.
There will also be a special appearance from Merlin, the ambassador dog for Hearing Dogs for Deaf People, who is on a special mission to raise £30,000 for the charity during its 30th anniversary year. The charity trains dogs to alert deaf people to important sounds and danger signals in the home, work place and public buildings.
The canine-crèche will be run once again by local animal charity Jerry Green Dog Rescue, providing a dog care/ rest service for visitors. “This is ideal for when dog owners are touring the areas of the show that don't allow dogs, or simply if their dog is getting tired or overwhelmed by all the people. It will be run by our experienced rescue workers and they will be ensuring a calm and comfortable environment,” said Rosina Myers, the canine behavioural advisor for the Jerry Green charity.
Speaking for the Lincolnshire Show, marketing coordinator Karen Malpass said: “The first year of dogs on site went down very well with everyone, so we were confident it should be repeated this year. Obviously dogs have to be on leads and some areas are out of bounds, but we are certainly looking forward to more happy tail wagging this year!”
Crossbreed dog owners who are visiting the Show and are interested in competing in the Scruffts competition do not need to pre-book. There is a £1 entry fee for each dog entered into the competition, with all the money raised going to the Kennel Club Charitable Trust.
The judges will be looking for good character, health and temperament in the following classes:
- Most handsome Crossbreed Dog (6 months – 7 years)
- Prettiest Crossbreed Bitch (6 months – 7 years)
- Child’s Best Friend* (6 months – 12 years) *handled by a young person between 6 and 16 years of age with the permission of the parent or guardian.
- Golden Oldie Crossbreed 8 years over
Visit the Lincolnshire Show website at www.lincolnshireshow.co.uk for more information and to book your tickets or call the ticket hotline on 0845 2305171
Twitter: @lincsshow
Facebook: LincolnshireAgriculturalSociety
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Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Count-down to the county’s big day out
Wednesday 20th and Thursday 21st June 2012 at the Lincolnshire Showground, Grange de Lings
This year’s Lincolnshire Show will come to life at the 200 acre Grange-De-Lings site on 20th and 21st June, with world-class jousting from the Knights of the Damned, two qualifier heats for the Kennel Club’s Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.
Reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
As well as the county’s finest animals on show, there will be an exciting mix of rural and family attractions during the two days, including the best of Lincolnshire produce at the massive Select Lincolnshire and Tastes of Lincolnshire Food Court, home to a mouth-watering selection of local produce and some great homemade recipe demonstrations throughout each day from local food champion Rachel Green. The Discovery Zone will be hosting Pork to Fork : The story of the Sausage, explaining how one of Lincolnshire’s most famous products reaches the table, and other Show performances will range from falconry to bee keeping.
Clydesdale Bank and Duckworth’s Land Rover are once again major sponsors for the Show, where one of the star attractions is Knights of the Damned, the medieval jousting stunt team, regular favourites at the Show. This year they will be in prime position, having moved to the Main Ring, where they will appear on both Show days, led by Justin Pearson, whose film credits include Harry Potter, Pirates of the Caribbean and most recently the Madonna film WE. The troupe includes two young local riders, Rob and James Pavey. Their display includes high adrenalin clashes on horseback and superbly choreographed foot fights with swords, flaming fireballs on chains and unyielding quarterstaffs.
This year’s Sports Zone has top billing in the run up to the 2012 London Games, and will be encouraging visitors to try their hand at a huge range of Olympic and Paralympic sports. This year’s sports include cricket, golf, wheelchair basketball, canoeing, volleyball, table tennis, hockey, athletics and the ever-popular Zorb Balls. The Sports Zone is one of Lincolnshire Sports Partnership’s biggest events and last year nearly 6000 people took part in the Sports Zone over the two-days.
For the second year running, dogs will be allowed on the Showground, with dog rescue centre Jerry Green running a doggie crèche on both days. Scruffts have confirmed that they will be running a regional heat on both days of the Show this year for their Family Crossbreed Dog of the Year competition, giving Lincolnshire two regional winners in the 2012 national final. Also confirmed is an appearance from Merlin, the ambassador dog for Hearing Dogs for Deaf People, who is on a special mission to raise £30,000 for the charity during its 30th anniversary year. The charity trains dogs to alert deaf people to important sounds and danger signals in the home, work place and public buildings.
More than a thousand young people will be taking part in the Schools Challenge over the two days, demonstrating their understanding of food, farming and agriculture, as well as having a go at making sausages with Uncle Henry’s cafe and farm shop. This year’s challenges range from learning about the optimum growing conditions for potatoes, to coming up with a marketing strategy to encourage young people to visit the Lincolnshire Show.
For horse lovers, there’s a busy competition programme in the equine rings; top level showjumping in the main ring; and retired racehorses will have their day once again, with Market Rasen Racecourse sponsoring two ex-racehorse classes at the Show. The sponsorship comes as the Racecourse seeks to raise awareness about the care of thoroughbreds after they leave the sport.
There is also special entertainment for the Wednesday evening, with the Bush Doctors band. The cover band has been playing to audiences all over the UK during the past 12 years, and this year sees them playing the outdoor stage at the Lincolnshire Show, in the Lincolnshire Agricultural Society members’ area. And according to lead singer Richard Aksam, the band will be delivering a set that’s designed to suit all tastes and guarantee that everyone is swinging along. He said: “This promises to be one of the biggest and best gigs of our summer schedule."
For shoppers, there will be boutique-style stalls in the Mews and a shop-to-drop experience at the 600 trade stands at the Show, offering anything from a new car to a pair of shoes.
Jayne Southall, who will be leading the Showground team in her first year as the Director of the Lincolnshire Agricultural Society and Lincolnshire Events Centre, said: “We’ve got a fantastic line-up for this year.
“The heart of the Show is to tell the story behind the county’s agriculture and food production and to encourage more people to put local produce top of their shopping list, but it is also a major visitor attraction which helps to bring Lincolnshire’s wider visitor and tourism story to a national audience.
She added: “Lincolnshire has so much to shout about, and the Show has a vital role to play as a flagship event for the county.”
Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.
Visit the Lincolnshire Show website at www.lincolnshireshow.co.uk for more information and to book your tickets or call the ticket hotline on 0845 2305171
Ticket prices have been held at 2011 prices and offer discounts on advance purchase:
Adult £20 : £18 in advance
Young person age 17-22 : £15 available in advance only
Child – age 5-16 – £6 : £5.50 in advance
Family – 2 adults and 3 children – £45 : £40 in advance
ENDS
Twitter: @lincsshow
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Lincolnshire Show 2012: press passes, feature articles and reader competitions
LOOK BACK EARLY IN 2013 FOR DETAILS ABOUT REGISTERING FOR 2013 PRESS PASSES, FEATURES AND COMPETITIONS.
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This year’s Show takes place on Wednesday 20th and Thursday 21st June 2012
PRESS PASSES WILL BE DIGITAL: For 2012, press passes for the Lincolnshire Show will once again be managed wholly online. ALL requests will have to be made through this website, specifying named contacts and the days on which they are attending, as digital passes will be issued. Special requests for car parking or other access to the site should be made through the same online system. To request accreditation, please click here
PRESS RELEASES AND FEATURE ARTICLES ONLINE: All press releases about the Show will be published on the Showground web site and also available online here, through the Prima PR client news feed. This will include copies of all press releases, feature articles and press packs as they go live, providing a single easy-to-access route. In addition, if you would like exclusive feature material, or if you require interviews before or at the Show, we will be happy to work with you – contact Maggie Taylor at Prima PR : maggie@primapr.co.uk
READER COMPETITIONS: Each year we work with media titles to offer their readers the chance to win tickets to the Lincolnshire Show. If you are interested in discussing such joint promotions, then please get in touch and tell us how you would promote the offer to your readers or use the request form you will find within the media centre pages of the web site, when live. Please email: maggie@primapr.co.uk
PHOTOGRAPHY FROM PREVIOUS SHOWS: A selection of stock photographs from previous shows is available. Pictures from 2010 and 2011 are on Flickr at the following link: primaprandmarketing You can also find many pictures from other people on Flickr if you search for Lincolnshire Show. We have further archive catalogues here and elsewhere online click here for a 2009 gallery and will be happy to provide unique or specific shots on request.
Keep in touch:
The Show online: www.lincolnshireshowground.co.uk
Follow the Show on Twitter: @lincsshow
Follow the Show on Facebook: LincolnshireAgriculturalSociety
All PR and Media enquiries should be made via:
Prima PR & Marketing : info@primapr.co.uk : Tel: 01400 251557 : www.primapr.co.uk
Twitter: @magtay
Flickr: primaprandmarketing
Client news feed: click here
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Olympic hopefuls top the bill at Lincolnshire Horse Trials
Thousands turn out to see the Who’s Who of equestrian eventing
Nearly two thousand riders and visitors converged on Lincolnshire Showground for this year’s Horse Trials. The three day event attracted Olympic hopefuls from across the world, together with all the top local riders.
World renowned rider Mark Todd narrowly pipped local rider Nicola Baguley to win the Open Intermediate T section. Competitors from Australia, Brazil, Finland, France, Germany, Ireland, Italy, Japan, New Zealand, Sweden and the USA joined the cream of British riders, including Olympic hopefuls William Fox Pitt, Laura Collett, Piggy French, Ruth Edge, Oliver Townend and Nicola Wilson.
A top pack of local riders were also put through their paces, including Ros Canter and Gina Ruck, who led through the dressage, dropping into second place overall following cross –country time penalties.
And the up and coming Emilie Chandler from Stathern in nearby Leicestershire, fulfilled expectations with two wins in the OI and novice sections, attributing her success to winter-based hillwork with her horses.
Competitors take part in dressage, show jumping and cross country over the three days at pre novice (BE100), novice and intermediate levels.
This year the course was redesigned by Horse Trials director and course designer Charles Hood, drawing praise that was reported in Horse & Hound’s review of the event, saying “Riders continue to travel the length and breadth of the country to compete at Lincolnshire – the entries list reads like a Who’s Who of the sport. It is a well deserved reputation and one that was upheld again this year.”
ENDS
- Photographs are available. These may be used only in relation to reporting of the Lincolnshire Horse Trials 2012, and any pictures used must acknowledged the photographer Julia Shearwood. Lo res versions supplied, please request any for usage as these are large files in high res version, and we cannot share via usual route of Flickr for copyright reasons. Please email your request
- A link to full results: http://www.bdwp.co.uk/lin
- Biographies and further information about British Olympic hopefuls available on the British Eventing website: click here
- Interviews with riders can be organised through Nina Lloyd-Jones at British Eventing Tel. +44 (0)2476 698855 email: Nina.Lloyd-Jones@britisheventing.com
FAQs about the Lincolnshire Show and the Showground:
The Lincolnshire Show:
Just some of the statistics involved in managing the spectacular annual event that is the Lincolnshire County Show.
10,000 square metres of marquees, 20 miles of electrical cable, 800 tables, 3,000 chairs, 12,000 loo rolls, and 45,000 copies of a 66 page programme.
A complete town emerges on the 200 acre showground site at Grange de Lings. There are road names, car parks are marked out, and the marquees are all in place and 12000 cars have to be parked during for the Show.
Nearly 200 stewards are involved, one for every aspect of the show, each in their distinctive bowler hats.
There are 11 rings, 1800 horses and ponies entries, over 1300 cattle, pigs, sheep and goats in the livestock entries, and there are over 600 trade stands selling everything from frying pans to fashion.
Lincolnshire Agricultural Society:
Lincolnshire Agricultural Society was formed in 1869 and is best known throughout the county as the organiser of the annual Lincolnshire Show, an event which draws visitors from all over the county and beyond.
Its objectives, as laid down by its Victorian founders, are “the furtherance, welfare and progress of the Agricultural Industry and all professions, trades and crafts connected therewith”.
Today those objectives are more important than ever to us and since 2005 the Society has had the additional focus of sustainability and protection of our natural environment for the benefit of future generations.
The Society works closely with individuals, schools, organisations and businesses whose common vision is to promote the agricultural industry and pursue activities that have a positive effect on our environment and community.
As a charity, sponsorship and support is vital to the success of the Society. It also generates income to support its activities through the Lincolnshire Events Centre, the trading arm of Lincolnshire Agricultural Society.
Lincolnshire Events Centre:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project.
Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space. Outdoor events include the flagship Lincolnshire Show, now in its 126th year, antiques fairs and horse trials, attracting 300,000 visitors each year.
Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Media enquiries:
Sarah Poucher at Lincolnshire Events Centre inc Lincolnshire Agricultural Society
spoucher@lincs-events.co.uk - 01522 585501
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Just the ticket for early birds
See coverage of this story: Lincolnshire Echo
Sales have already taken off for this year’s Lincolnshire Show, after tickets went on sale three months earlier than usual.
Tickets are not usually available in outlets until April, but organisers opened this year’s online bookings at the end of January, and are already reporting good interest.
Billed as Lincolnshire’s big day out, the Lincolnshire Show is organised by the Lincolnshire Agricultural Society to boost awareness of countryside matters, and the vital role that agriculture plays in the local economy.
One of the few county shows to remain true to its heritage, each year it attracts around 60,000 visitors, as well as some 600 exhibitors.
Clydesdale Bank and Duckworth's Land Rover are once again major sponsors for the Show, which will take place on Wednesday 20th and Thursday 21st June 2012. Full plans will be unveiled soon, but organisers say this year’s line up promises to appeal to all tastes and ages.
It includes world-class jousting from the Knights of the Damned, a qualifier heat for the Kennel Club’s Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.
And reflecting the agricultural heart to the Show, this year’s events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county’s livestock and the vintage to modern day agricultural machinery display.
Director Jayne Southall said: “Plans are well advanced and it’s great to see the interest on these early ticket sales. Most importantly at this stage, we are seeing excellent support from both exhibitors and sponsors.
“It’s great to see local businesses supporting their local community by supporting the Show. Many come every year, and that’s because it’s also a valuable route to reach their customers.”
Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.
Jayne Southall, who took over late last year as director of Lincolnshire Events Centre, the Showground’s major year-round regional conferencing and outdoor events centre, added: “I want to see further growth this year across sponsorship, trade exhibitors and overall attendance figures. The show is a major tourism attraction on the county calendar, but still has huge unexploited potential and I want to attract more interest from within and outside the county.”
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
World class riders head for Lincolnshire
Update for Lincolnshire Horse Trials : World class riders head for Lincolnshire
World class riders and Olympic hopefuls from across the world will be in Lincolnshire this month to compete in the renowned Lincolnshire Horse Trials, taking place at the Lincolnshire Showground from Friday 16th to Sunday 18th March.
Competitors from Australia, Brazil, Finland, France, Germany, Ireland, Italy, Japan, New Zealand, Sweden and the USA will be joining the cream of British riders, including Olympic hopefuls William Fox Pitt, Laura Collett, Piggy French, Ruth Edge, Oliver Townend and Nicola Wilson.A top pack of local riders will also be put through their paces, including Ros Canter and Gina Ruck, both winners in last year’s competition.
Competitors will be taking part in dressage, show jumping and cross country over the three days at pre novice (BE100), novice and intermediate levels. Selectors for the British team are expected to be on the lookout once again during the pony trials that are also held.
For further information:
- Biographies and further information about British Olympic hopefuls available on the British Eventing website: click here
- Interviews with riders can be organised through Nina Lloyd-Jones at British Eventing Tel. +44 (0)2476 698855 email: Nina.Lloyd-Jones@britisheventing.com
- A full list of local riders participating, including address details to identify those local to your area, is available here: click here
- Full story on the horse trials including all programme and entrance information: click here
Images and captions from previous years are available for download at : http://www.flickr.com/photos/55414176@N07/sets/72157625604731346/
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre inc Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585501
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
First showing for Olympic hopefuls at Lincolnshire’s world class equestrian event
For pictures from previous years and of Event Director Charles Hood, click here
The annual Lincolnshire Horse Trials takes place in March at the Lincolnshire Showground at Grange de Lings.
Olympic hopefuls will be heading the line up at this year’s Lincolnshire Horse Trials, with up to 700 competitors expected to take part in the three-day event.
The Lincolnshire Showground hosts the 2012 event from Friday 16th to Sunday 18th March, with competitors taking part in dressage, show jumping and cross country over the three days at pre novice (BE100), novice and intermediate levels.
And selectors for the British team are expected to be on the lookout once again during the pony trials that are also held.
The venue is recognised as an excellent event for early season because the flat, well drained ground is a good proving ground for both horse and rider. The event is open for entries from early February and it’s expected to draw previous participants and Olympic hopefuls such as William Fox-Pitt, Pippa Funnell, Nicola Wilson and Piggy French.
Local riders are also expected to showcase their talents, including Rosalind Canter from Louth and Deborah Doyle from Lincoln, who both had wins in the BE100 sections last year. Helen Scholl from Grantham, who won one of the Novice sections in 2011 and Gina Ruck from Tealby who won the Open Intermediate Under 21 Section.
Also expected is rising star and future Olympic hopeful Emilie Chandler, who secured a win on Douglas, and a second place on Beeswing, in last year’s intermediate sections.
Charles Hood, director of the Horse Trials and the course designer, is predicting an exciting line up of both international and local riders.
He said: “This will be a very exciting year in the run up to the Olympics and we’re expecting to draw an exceptional range of entrants as a result. Because our course gives a good variety of well-built straight forward fences, and is run over extremely well-drained light land, it draws competitors looking to build early season confidence with good going. We have planned some new fences especially for this year.”
Competitors will also find an improved layout, with the day boxes able to get inside the Showground, instead of being located outside the perimeter.
And the management and scoreboard will this year be inside the Showground’s EPIC Centre conferencing venue.
Nearly two thousand visitors attended last year’s event over the three days, and the competitors and their support staff bring the same number again to the Showground site at Grange de Lings, providing a welcome boost to the local economy.
The Horse Trials are organised by Lincolnshire Events Centre on its 200 acre Showground site, which includes a major national conferencing venue and is home to the County Show.
Entry on Saturday and Sunday is £5.00 per car to include all occupants.
Running order:
Each day of this three day event is focussed on a particular class, giving visitors the chance to see all events each day, cross country, dressage and show jumping.
Friday 16th March:
BE100 and Open BE100 class.
8.00am Dressage
8.45am Show jumping
9.30am Cross country
5.00pm Approx finishing time
Saturday 17th March:
Novice and Open Novice plus Pony Trial dressage and show jumping
8.00am Dressage
8.45am Show jumping
9.30am Cross country
5.00pm Approx finishing time
Also taking place on Saturday is Pony Trial dressage and show jumping. The pony cross country is on Sunday at 9.00 am.
Sunday 18th March
Intermediate and Open Intermediate classes plus Pony Trial cross country
8.30am Dressage
8.45am Show jumping
9.00am Cross country plus Pony Trial Cross country
5.00pm Approx finishing time
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre inc Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585501
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Lord Taylor named President of Lincolnshire Agricultural Society
The head of one of the UK’s leading horticultural companies has been named as the new President of the Lincolnshire Agricultural Society.
The Lord Taylor of Holbeach, CBE, who is now serving as a Government minister for the Department for Environment, Food and Rural Affairs, follows in the footsteps of other distinguished Presidents, who have included HRH Princess Anne, the Earl of Yarborough and most recently Professor David Chiddick, former Vice Chancellor of the University of Lincoln.
In the presidential role, Lord Taylor will represent the Society at the annual Lincolnshire Show in June, when over 60,000 people come to learn about the importance of agriculture in the life of the county.
Lord Taylor’s involvement in horticulture and farming dates back to his teens, when he joined the family business and started work on the family farm in Holbeach. The peer, who stood down as chairman of the company, Taylors Bulbs, following his appointment said: “It’s a great honour to be invited to act as President. I applaud the Society for the way in which they have kept the agricultural focus of the Lincolnshire Show; in so doing they have ensured that it remains the high point of the farming year in the county.
“The Society plays an important part in the economic life of Lincolnshire as well as performing a great task as advocate for the agricultural and horticultural industry, in what is the country’s premier agricultural county.”
Lincolnshire Agricultural Society operates the Lincolnshire Events Centre, which brings together agricultural, educational and conferencing activities. Research has shown that a massive £44m is being injected into the national economy thanks to the Lincolnshire Events Centre, which attracts over 215,000 visitors a year.
Lord Taylor added: “The biggest challenge facing farming is to make best use of modern technology and remain competitive in the global marketplace. Keeping up to date is vital. “
Lord Taylor entered the House of Lords in 2006, having been made a life peer as Baron Taylor of Holbeach, of South Holland in the County of Lincolnshire. He was appointed Parliamentary Under Secretary of State at the Department for Environment, Food and Rural Affairs in September 2011.
He was previously Government spokesperson for the Cabinet Office, Energy and Climate Change, and Work and Pensions. He also served as opposition spokesman from 2006-2010 and as a Whip in the House of Lords. He was created a Commander of the Order of the British Empire in 1992 for political service, and served as Chairman of the National Conservative Convention and Deputy Chairman of the Party from 2000 to 2003.
Taylors Bulbs is one of the largest bulb producers in the UK, farming 317 acres of daffodils and 1860 acres of other crops including vegetables, cereals, potatoes and sugar beet.
Also leading the Society during 2012 is John Lockwood, who continues in his role as Chairman for a third year. Master of the Burton Hunt and a former High Sheriff of Lincolnshire, he runs the family property company, Castle Square Developments, alongside the family farm.
The £7m EPIC Centre at the Lincolnshire Showground was opened three years ago, providing a conference and events facility, capable of hosting conferences, balls and seminars, and is designed also as an educational resource and state-of-the-art events centre for up to 1,900 people.
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.
Businesswoman steps up to lead Lincolnshire Agricultural Society
Links to some online coverage: Midlands Business News
Promoting Lincolnshire and building further profitability are the top priorities for the new director in charge of Lincolnshire Agricultural Society, home of the annual County Show.
Jayne Southall moves into the lead role after five years of heading finance and general management for the Society and its associated commercial operating arm, Lincolnshire Events Centre.
She has been part of the team that has overseen the shift of the annual County Show into a substantial profit centre, announcing that the 2011 Show made a big shift into the black, thanks to a £200,000 increase in income over the previous year.
The new director has also confirmed that the Show will stay in its mid-week slot, saying this is the strongest way to ensure it retains its agricultural heart.
There have been discussions over recent years around the value of moving the Show to include at least one weekend day, but the idea has been put aside based on the improved financial performance and amidst concerns at losing support from the agricultural community.
Jayne Southall explained: “We are set on innovation and continuing to broaden our appeal, but the Show must support our core charitable aims – which are to promote understanding, and awareness of the role played in the county by agriculture and food production - and we must have the agricultural community fully on board.
“It’s still the county’s best kept secret. We’ve pushed up to more than 60,000 visitors but there is still huge potential and we’re set on increasing numbers of both visitors and exhibitors in 2012.”
Instead, she will be focussing efforts on increasing involvement in the Society by young people, links with education and building the nationally renowned Lincolnshire Events Centre conferencing business.
“Our other biggest challenge is retaining and building a substantial share of the local and national conferencing market,” added Jayne. “We have a unique capability in delivering events for bigger numbers, indoors and outside, such as the antiques fairs and recently the very successful Christmas Food and Gift fair, but we are also competing for the smaller end of the seminar and conference market with our purpose designed EPIC venue.
“Everyone in the tourism and conferencing sector needs to keep talking up Lincolnshire outside the county. People still don’t realise how well served the county is with hotels and other business and tourist support.”
Jayne has lived in the county since 2001, and lives in Welton with her two grown up children. She keeps in touch with the Society’s heart outside work as well, as a keen walker who looks to get out into the country as often as possible.
ENDS
Media enquiries:
Karen Malpass at Lincolnshire Events Centre in Lincolnshire Agricultural Society
kmalpass@lincs-events.co.uk - 01522 585504
Maggie Taylor at Prima PR
maggie@primapr.co.uk – 01400 251557 / 0797 3767 602
Editor’s Note:
Lincolnshire Events Centre is a major national conferencing venue, home of the Lincolnshire Show and the groundbreaking EPIC project. Just outside the historic city of Lincoln, the Centre hosts events for 10 to 10,000 visitors on its 200 acre showground site and 3000 square metres of indoor exhibition and venue space.
Outdoor events include the flagship Lincolnshire Show, antiques fairs and horse trials, attracting over 200,000 visitors each year. Under cover, there are exhibition halls and conferencing facilities, including the recently completed EPIC centre, the second largest purpose-designed showcase for environmental technologies in the UK, it enables event organisers to reduce, monitor and offset their carbon footprint.